Integrity, Empathy, and Honesty in Real Estate: Insights from Steven Sarasin

Authenticity and a community-driven approach have been among the roots of real estate success. Recently, I had the pleasure of speaking with Steven Sarasin, a seasoned real estate professional from Muskoka, Canada. With a background rooted in entrepreneurship and a passion for community, Steven shared his invaluable insights that resonate with both seasoned agents and first-time buyers. 

Learn more about him in this blog, or listen to the full episode here.

Steven’s Journey to Real Estate

Steven shared that he had always been a bit of a hustler, even from his early days in public school and high school. He was always finding ways to make some extra cash, whether cutting lawns, cleaning gutters, or shoveling snow. Having various jobs in construction and concrete, he was known as "part-time Steve" because he couldn't commit to just one thing. He and his brother were always entrepreneurs at heart, finding ways to make money from a young age. 

As Steven got older, he started subcontracting jobs out and taking a cut, which ignited his passion for business. When his uncle, someone whom he had looked up to and respected, suggested real estate, he decided to take the leap and pursue a career in real estate. He hadn’t looked back since. 

Building Trust Through Authenticity

One of the standout qualities that sets Steven apart is his commitment to authenticity. He emphasizes the need for trust in real estate, stating, “When they meet me… they know they can trust me because I’m not going to sugarcoat it.” Being straightforward resonates with clients, which gives them a sense of security in their real estate decisions.

In a world where many agents may rely on flashy presentations, Steven’s honesty and storytelling ability create a genuine connection with his clients. He believes that “Integrity, Empathy, and Honesty” are the cornerstones of successful real estate practice. 

Community Matters

As someone who grew up in a family that didn’t have much, Steven's business is fundamentally based on community. He shared, “I don’t door knock, I don’t cold call… I just like to give to the community.” He always believed in helping others without expecting anything in return. Supporting local initiatives and events such as sponsoring local sports teams has built him a strong reputation in Muskoka. 

Steven’s Top 3 Favorite Hidden Gems

When discussing the hidden gems in his area, Steven mentioned beautiful sandy beaches and unique local eateries, showcasing his deep knowledge and appreciation for the community he serves. “We have some of the nicest sandiest beaches… unless you know somebody already down there, you wouldn’t know.”

Advice for Buyers and Sellers

As the market continuously evolves, Steven offers practical advice for both buyers and sellers. He encourages first-time buyers to “buy whatever you can afford to get yourself into the market.” He reminds us that the journey to homeownership is often a stepping stone, not a destination. “None of us grew up in our forever home,” he says, reinforcing the idea that starting small can lead to greater opportunities.

For sellers, Steven stresses the importance of understanding market dynamics. He shares that there is always a good reason to buy or sell. This encourages clients to view real estate as a long-term investment rather than a short-term transaction.

Steven Sarasin’s journey in real estate is a refreshing reminder that success in this industry comes from authenticity, community involvement, and a willingness to adapt. His journey shows that real estate is not just about closing deals but about fostering meaningful relationships and giving back.

For more insights and to connect with Steven, visit his website or follow him on social media:

• Facebook: The Steven Sarasin Real Estate Team

• LinkedIn: Steven Sarasin

• Instagram: @stevensarasin